Media/impact : an introduction to mass media / Shirley Biagi.
نوع المادة :
نصالناشر:Boston, MA : Wadsworth Cengage Learning, [2013]تاريخ حقوق النشر: ©2013الطبعات:Enhanced 10th edوصف:xxxiv, 430 pages : illustrations ; 28 cmنوع المحتوى:- text
- unmediated
- volume
- 9781111835293 (pbk.)
- 1111835292 (pbk.)
- 9781111829537
- 1111829535
- P90 .B489 2012
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P90 .B489 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 300100313622 |
Includes bibliographical references (pages 394-409) and index.
PART ONE: The mass media industries: -- 1. Mass media and everyday life -- 2. Books: rearranging the page -- 3. Newspapers: expanding delivery -- 4. Magazines: targeting the audience -- 5. Recordings: demanding choices -- 6. Radio: riding the wave -- 7. Movies: picturing the future -- 8. Television: changing channels -- 9. Digital media: widening the web -- PART TWO: Selling the message: -- 10. Advertising: motivating customers -- 11. Public relations: promoting ideas -- PART THREE: Changing messages: 12. News and information: getting personal -- 13. Society, culture and politics: shaping the issues -- 14. Law and regulation: rewriting the rules -- 15. Ethics: placing responsibility -- 16. Global media: discovering new markets.
