Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.
نوع المادة :
نصالناشر:Oxford [England] : Butterworth-Heinemann, 2006وصف:xv, 238 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0750667273 (pbk.)
- 9780750667272 (pbk.)
- HG4028.V3 M372 2006
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HG4028.V3 M372 2006 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 300100313420 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HG4028.V3 G8313 1994 The valuation of firms / | HG4028 V3 H56 2010 ايفا : القيمة الاقتصادية المضافة : المدخل الأحدث في التحليل المالي و تقييم الأداء / | HG4028 V3 H56 2010 ايفا : القيمة الاقتصادية المضافة : المدخل الأحدث في التحليل المالي و تقييم الأداء / | HG4028.V3 M372 2006 Marketing due diligence : reconnecting strategy to share price / | HG4028.V3 R48 2013 Rethinking valuation and pricing models : lessons learned from the crisis and future challenges / | HG4028.V3 R48 2013 Rethinking valuation and pricing models : lessons learned from the crisis and future challenges / | HG4028.V3 R48 2013 Rethinking valuation and pricing models : lessons learned from the crisis and future challenges / |
Includes bibliographical references (pages 229-230) and index.
Part 1. What is marketing due diligence? -- Chapter 1. Why chief executive officers must demand a revolutionary new approach from their chief marketing officers -- chapter 2. A process of marketing due diligence -- chapter 3. The implications of implementing marketing due diligence ; Part 2. The marketing due diligence diagnostic process : chapter 4. Assessing market risk -- chapter 5. Assessing share risk -- chapter 6. Assessing profit risk ; Part 3. The marketing due diligence therapeutic process : chapter 7. The key role of market definition and segmentation -- Ch. 8. Creating strategies that create shareholder value -- chapter 9. Managing high-risk marketing strategies -- chapter 10. Fast track.
