Emotion and reason in consumer behavior / Arjun Chaudhuri.
نوع المادة :
نصالناشر:Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006وصف:xv, 165 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 075067976X
- 9780750679763
- HF5415.32 .C45 2006
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .C45 2006 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 300100313369 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.32 .A45 2004 اتجاهات المستهلكين نحو دولة المنشأ و أثرها على تصميم المزيج التسويقي / | HF5415.32 B58 2013 Consumer behaviour/ | HF5415.32 B58 2013 Consumer behaviour/ | HF5415.32 .C45 2006 Emotion and reason in consumer behavior / | HF5415.32 C66 2012 Consumer cosmopolitanism in the age of globalization / | HF5415.32 C66 2012 Consumer cosmopolitanism in the age of globalization / | HF5415.32 C66 2012 Consumer cosmopolitanism in the age of globalization / |
Includes bibliographical references and index.
Introduction -- Emotion and reason -- Attitude formation -- Involvement -- Theories of learning -- Personality and the self -- Risk -- Trust and commitment -- Value.
"Emotion and Reason in Consumer Behavior strives to understand and describe some of the emotional and rational reasons for consumers' choices of products and their processing of commercial messages. Chaudhuri also shows some of the effects these motivational forces have on marketing outcomes such as brand loyalty, market share, and higher price margins. All of the chapters feature a theoretical section with a research results section at the end, and the book utilizes sound academic research at a level that both students and professionals can comprehend."--Jacket.
