The Apple experience : secrets to building insanely great customer loyalty / Carmine Gallo.
نوع المادة : نصالناشر:New York : McGraw-Hill, [2012]تاريخ حقوق النشر: ©2012وصف:xviii, 234 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780071793209
- 0071793208
- 9781259027680
- 1259027686
- HF5415.5 .G356 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.5 .G356 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 300100312802 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.5 F39 2010 ادارة علاقات العملاء CRM / | HF5415.5 .F89 2012 Fuzzy methods for customer relationship management and marketing : applications and classifications / | HF5415.5 .F89 2012 Fuzzy methods for customer relationship management and marketing : applications and classifications / | HF5415.5 .G356 2012 The Apple experience : secrets to building insanely great customer loyalty / | HF5415.5 .G539 2017 How to win at CRM : strategy, implementation, management / | HF5415.5 .G539 2017 How to win at CRM : strategy, implementation, management / | HF5415.5 G867 2013 Organizational schizophrenia : impact on customer service quality / |
Includes bibliographical references and index.
Introduction: enriching lives -- Inspiring your internal customer -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your employees -- Serving your external customer -- Follow Apple's five steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Setting the stage -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- Conclusion: the soul of Apple.
Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.