Branded bodies, rhetoric, and the neoliberal nation-state / Jennifer Wingard.
نوع المادة : نصالسلاسل:Cultural studies/pedagogy/activismالناشر:Lanham, MD : Lexington Books, [2013]تاريخ حقوق النشر: ©2013وصف:xiv, 147 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780739180204
- 0739180207
- GT495 .W56 2013
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | GT495 .W56 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011136838 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | GT495 .W56 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011136837 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
GT353 .H687 2003 The house in Southeast Asia : a changing social, economic and political domain / | GT377.M6 L58 1973 Living on the edge of the Sahara : a study of traditional forms of habitation and types of settlement in Morocco / | GT495 .W56 2013 Branded bodies, rhetoric, and the neoliberal nation-state / | GT495 .W56 2013 Branded bodies, rhetoric, and the neoliberal nation-state / | GT499 .B43 2013 Beauty unlimited / | GT499 .B43 2013 Beauty unlimited / | GT511 .B35 2009 حضارة و ثقافة عبر أنسجة و لباس بطريقة التأثيل / |
Includes bibliographical references (pages 131-137) and index.
Othering and branding : assembling neoliberal identities -- Branding the family : U.S. protectionism and the tie that binds -- (Dis)embodying the branding of protection : assemblage in the ICE age -- "José Padilla" and "Osama bin Laden" : material consequences of branding bodies -- From branding to bodies : (re)assembling the worker.
"Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or "the American Dream" to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think "Guest Worker Programs"). And those underclassed "bodies" are identified through branding. In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not "fit in" to particular categories valued by the neoliberal state."--Publisher's website.