Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
نوع المادة : نصالناشر:London ; Philadelphia : Kogan Page, 2012وصف:xi, 276 pages ; 24 cmنوع المحتوى:- text
- computer
- online resource
- 9781283394321
- 9780749465049
- 0749465042
- Consumer behavior
- Consumers -- Psychology
- Brand choice -- Psychological aspects
- Marketing -- Psychological aspects
- Neuromarketing
- Branding (Marketing)
- Brand name products
- Brand choice -- Psychological aspects
- Consumer behavior
- Consumers -- Psychology
- Marketing -- Psychological aspects
- Neuromarketing
- BUSINESS & ECONOMICS -- Advertising & Promotion
- HF5415.32 .L557 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .L557 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | المتاح | 30010011136936 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .L557 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011136935 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.32 H69 2013 Consumer behavior / | HF5415.32 H69 2013 Consumer behavior / | HF5415.32 .I8 1996 سيكولوجية الاستهلاك والتسويق : مع دراسات سيكولوجية على عينات عربية / | HF5415.32 .L557 2012 Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / | HF5415.32 .L557 2012 Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / | HF5415.32 .M373 2018 User research : a practical guide to designing better products and services / | HF5415.32 .M373 2018 User research : a practical guide to designing better products and services / |
Includes bibliographical references and index.
A brand detox -- Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us.
"Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more"--Provided by publisher.
Print version record.