عرض عادي

Luxury fashion and culture / edited by edited by Eunju Ko, Arch G. Woodside.

المساهم (المساهمين):نوع المادة : نصنصالسلاسل:Advances in culture, tourism and hospitality research ; v. 7.الناشر:Bingley : Emerald Group Publishing, 2013الطبعات:First editionوصف:xv, 143 pages : illustrations ; 24 cmنوع المحتوى:
  • text
نوع الوسائط:
  • unmediated
نوع الناقل:
  • volume
تدمك:
  • 9781781902103
  • 1781902100
الموضوع:تصنيف مكتبة الكونجرس:
  • GT525 .L89 2013
المحتويات:
Luxury fashion theory, culture, and brand marketing strategy / Arch G. Woodside, Eunju Ko -- Creating and interpreting visual storytelling art in extending thematic apperception tests and Jung's method of interpreting dreams / Arch G. Woodside, Suresh Sood, Karlan M. Muniz -- Fashion's roles in presentation of self in everyday life / Hyunji Do, Seulgi Lee -- Is blending into society a primary consumer goal for dressing down? / Marc Amram, Eunah Choi, Namhoon Kim -- Cinderella storytelling in 21st century : interpreting popular culture in the movies via visual narrative arts / Seulgi Lee, Eunju Ko -- Who says what-to-wear? : examining tensions between conformity and individuality / Sangah Song, Heechong Lee, Kyulim Kim -- Understanding archetypes of luxury brands by using VNA / Kyung Hoon Kim, Bing Xu.
ملخص:'Luxury Fashion and Culture' provides new theory, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. It is unique in conjoining sociology, psychology, marketing, and economics to advance fashion marketing theory and research.
المقتنيات
نوع المادة المكتبة الحالية رقم الطلب رقم النسخة حالة تاريخ الإستحقاق الباركود
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة GT525 .L89 2013 (إستعراض الرف(يفتح أدناه)) C.1 Library Use Only | داخل المكتبة فقط 30020000013785
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة GT525 .L89 2013 (إستعراض الرف(يفتح أدناه)) C.2 المتاح 30020000013786

Includes bibliographical references and index.

Luxury fashion theory, culture, and brand marketing strategy / Arch G. Woodside, Eunju Ko -- Creating and interpreting visual storytelling art in extending thematic apperception tests and Jung's method of interpreting dreams / Arch G. Woodside, Suresh Sood, Karlan M. Muniz -- Fashion's roles in presentation of self in everyday life / Hyunji Do, Seulgi Lee -- Is blending into society a primary consumer goal for dressing down? / Marc Amram, Eunah Choi, Namhoon Kim -- Cinderella storytelling in 21st century : interpreting popular culture in the movies via visual narrative arts / Seulgi Lee, Eunju Ko -- Who says what-to-wear? : examining tensions between conformity and individuality / Sangah Song, Heechong Lee, Kyulim Kim -- Understanding archetypes of luxury brands by using VNA / Kyung Hoon Kim, Bing Xu.

'Luxury Fashion and Culture' provides new theory, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. It is unique in conjoining sociology, psychology, marketing, and economics to advance fashion marketing theory and research.

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