عرض عادي
On Message : Precision Communication for the Digital Age / Theo Theobald.
نوع المادة :
نصالناشر:London : Kogan Page Limited, 2013الطبعات:1st editionوصف:x, 181 pages : illustrations ; 22 cmنوع المحتوى:- text
- unmediated
- volume
- 9780749464875
- HF5718 .T456 2013
المحتويات:
Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5718 .T456 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011119326 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5718 .T456 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011119325 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5718 T36 2001 Talking from 9 to 5 : women and men at work / | HF5718 T36 2001 Talking from 9 to 5 : women and men at work / | HF5718 .T456 2013 On Message : Precision Communication for the Digital Age / | HF5718 .T456 2013 On Message : Precision Communication for the Digital Age / | HF5718 T6612 1998 المدير المفوه | HF5718 W34 1993 Say what you mean and get what you want : how to speak the language of success | HF5718 .W35 2017 The relationship engine : connecting with the people who power your business / |
Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward.
