Review of marketing research. Volume 9 : Special issue : toward a better understanding of the role of value in markets and marketing / edited by Stephen L. Vargo, Robert F. Lusch. monograph.
نوع المادة : نصالناشر:Bingley, U.K. : Emerald, 2012وصف:xv, 252 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781780529127
- 1780529120
- Toward a better understanding of the role of value in markets and marketing
- HF5415.2 .R48 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 .R48 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000015279 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 .R48 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000015280 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.2 .P6612 2013 دليل بحوث الإنترنت و شبكات التواصل الاجتماعي : أدوات باحثى السوق و تقنياتهم / | HF5415.2 .R48 2007 Review of marketing research. Vol. 3 / | HF5415.2 .R48 2012 Review of marketing research. Special issue : toward a better understanding of the role of value in markets and marketing / Volume 9 : | HF5415.2 .R48 2012 Review of marketing research. Special issue : toward a better understanding of the role of value in markets and marketing / Volume 9 : | HF5415.2 S29 2001 Qualitative methods for marketplace research / | HF5415.2 S29 2001 Qualitative methods for marketplace research / | HF5415.2 .S52 2014 Technology, business and the market : from R. and D. to desirable products / |
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Includes bibliographical references.
The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo and Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo and Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka [and others] -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén and Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini and A. Parasuraman -- An integrative framwork of value / Irene C.L. Ng and Laura A. Smith.