عرض عادي
The consumer mind : brand perception and the implication for marketers / Pepe Martinez.
نوع المادة :
نصالناشر:London ; Philadelphia : Kogan Page, [2012]تاريخ حقوق النشر: copyright 2012وصف:178 pages ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 9780749465704
- 9780749465711 (ebook)
- HF5415.32 .M378 2012
المحتويات:
Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brains ́mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .M378 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011141944 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .M378 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011141945 |
Includes bibliographical references (pages[171]-172).
Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brains ́mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
