The rebel entrepreneur : rewriting the business rulebook / Jonathan Moules.
نوع المادة : نصالناشر:London : Kogan Page, 2012وصف:ix, 214 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780749464820
- 0749464828
- 9780749464837
- 0749464836
- HB615 .M688 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HB615 .M688 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011142900 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HB615 .M688 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011142901 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HB615 .M344 2007 نحو سياسات لتعزيز الريادة بين الشباب في الضفة الغربية و قطاع غزة / | HB615 .M344 2007 نحو سياسات لتعزيز الريادة بين الشباب في الضفة الغربية و قطاع غزة / | HB615 M673 2011 Corporate innovation and entrepreneurship : entrepreneurial development within organizations / | HB615 .M688 2012 The rebel entrepreneur : rewriting the business rulebook / | HB615 .M688 2012 The rebel entrepreneur : rewriting the business rulebook / | HB615 N47 2003 New movements in entrepreneurship / | HB615 O94 2006 The Oxford handbook of entrepreneurship / |
Includes index.
Funding is for fools -- Don't innovate, imitate -- Don't be a hero -- The high price of success -- Don't get hung up on the business plan -- You cannot cut your way to success -- Do not waste your time selling -- Failure is not failure if you learn.
As a result of the uncertain corporate job market, entrepreneurship is flourishing. Advice for start-ups is everywhere, in books, websites, newspapers and magazines and it constitutes a body of received wisdom. Journalist Jonathan Moules, who has devoted six years to interviewing and reporting on successful entrepreneurs, turns some of this advice on its head. His is a model of "rebel entrepreneurship" that defies conventional views about how new entrepreneurs should behave in order to make their businesses successful. Some of Moules' alternative opinions will startle: He challenges the need for bank loans to start and grow a business, the need for a business plan, and offers the contrarian view of increasing prices in tough times. His case studies address not only how entrepreneurs can succeed but also how they might fail or fail to achieve full potential and include centuries old companies as well as young stars of the internet age such as Twitter, Gilt Groupe, Criteo, celebrity entrepreneurs James Dyson, Richard Branson and Steve Jobs and companies big and small. Moules' point is to take alternative opinions on some of the main area of concern in a business. His aim is to show that not following the crowd can be a better way of managing a business and make it grow bigger and faster.