عرض عادي
The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate.
نوع المادة :
نصالناشر:Lanham : Scarecrow Press, [2012]تاريخ حقوق النشر: copyright 2012وصف:xi, 198 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780810884069 (cloth : alk. paper)
- HF5813.U6 A733 2012
المحتويات:
Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord and Thomas Advertising Agency's influence on advertising -- The rise of Procter and Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5813.U6 A733 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011134064 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5813.U6 A733 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011138493 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5813.S28 Z57 2005 Ad hoc Arabism : advertising, culture and technology in Saudi Arabia / | HF5813.S72 K46 2001 Buying and believing : Sri Lankan advertising and consumers in a transnational world / | HF5813.S72 K46 2001 Buying and believing : Sri Lankan advertising and consumers in a transnational world / | HF5813.U6 A733 2012 The rise of advertising in the United States : a history of innovation to 1960 / | HF5813.U6 A733 2012 The rise of advertising in the United States : a history of innovation to 1960 / | HF5813.U6 B29 1994 Advertising and a democratic press / | HF5813.U6 E95 1992 Channels of desire : mass images and the shaping of American consciousness / |
Includes bibliographical references (pages 175-183) and index.
Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord and Thomas Advertising Agency's influence on advertising -- The rise of Procter and Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history.
