Utopian images and narratives in advertising : dreams for sale / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper.

Includes bibliographical references and index.

The Portrayal of Utopian Spaces in Magazine Advertisements / Luigi, Alessandra Manca Manca, Alessandra 7 -- Water, the All-Purpose Utopia / John Kloos Kloos, John 31 -- Women and Children in a Fragile Paradise / Jean-Marie Kauth Kauth, Jean-Marie 47 -- Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man / Zubair S. Amir Amir, Zubair S. 69 -- Absolute Utopia: Advertising the American Dream "In an Absolut World" / Katy Kiick Kiick, Katy 79 -- Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties / William Scarlato Scarlato, William 89 -- Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line / Chris Birks Birks, Chris 99 -- Jungian Archetypes in Advertising Imagery / Margaret Salyer Salyer, Margaret 111 -- Selling the Good Old Days: Images of Community Life in Contemporary American Advertising / Jonatlian F. Lewis Lewis, Jonatlian F., Paul Catterson Catterson, Paul 141 -- Masculine and Feminine Images in Italian Magazine Advertising / Maria Lucia Piga Piga, Maria Lucia, Dolores Sorci-Bradley Sorci-Bradley, Dolores 153 -- Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising / Vincent Gaddis Gaddis, Vincent 193 -- Utopian Scenarios in Hispanic Advertisements: People en Español / Joaquín Montero Montero, Joaquín 213 -- Advertising, Neoliberalism, and the Financial Collapse of 2008 / Robert L. Craig Craig, Robert L. 229 -- Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality / Ed McLuskie McLuskie, Ed 251 -- The Four Women of the Apocalypse: Utopia or Dystopia? / Marian Mesrobian MacCurdy MacCurdy, Marian Mesrobian 261.