Visionary pricing : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.

Foreword to Visionary Pricing / Arch G. Woodside -- Introduction to Visionary Pricing / Gerald E. Smith -- Section 1: Dan Nimer. On Dan Nimer / Englebert Kirchner ; One on One, Pricing with Dan Nimer / Gerald E. Smith and Dan Nimer ; The Founding Principles and Strategies of Pricing / Gerald E. Smith and Dan Nimer -- Section 2: Pricing, Strategy, and Competitive Advantage. Integrating Marketing and Operational Choices for Profit Growth / Thomas Nagle and Lisa Thompson ; How Price Consulting is Coming of Age / Hermann Simon ; Incorporating Competitive Strategy in Pricing Strategy / George E. Cressman Jr. ; Emergent Pricing Strategy / Gerald E. Smith -- Section 3: The Defining Role of Value in Pricing. Price and Customers' Perceptions of Value / Kent B. Monroe ; Using Case ROI to Determine Customer and Segment Value in the Business-to-Business Environment / Reed K. Holden ; Legal Tools that Support Value Pricing / Eugene F. Zelek, Jr. ; Understanding Value: Beyond Mere Metrics / E.M. (Mick) Kolassa ; Creating Value with Sales Promotion Strategies that Avoid Price Discounting / Takaho Ueda -- Section 4: Pricing Capability and Pricing Innovation. Pricing: From Good to World Class / Craig Zawada and Mike Marn ; Pricing Software: Ten Predictions for the Future / Allan Gray, Michael Lucaccioni, Jamie Rapperport and Elliott Yama ; Capturing the Value of Pricing Analytics / Chuck Davenport, John Norkus and Michael Simonetto ; Prepare Your Pricing Options For Change / Navdeep S. Sodhi.

Includes bibliographical references.