Wine wars : the curse of the blue nun, the miracle of two buck chuck, and the revenge of the terroirists / Mike Veseth.

Includes bibliographical references (pages 239-241) and index.

Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Mike Veseth tells the story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. It is the battle for the future of wine -- and even for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Will it be Two Buck Chuck or tradition-steeped vintners? Veseth masterfully brings all of these questions together.

Grape expectations? A tale of two glasses -- Old bottles, new wine -- Flight one : Globalization : blessing or curse? The DaVino code -- Missionaries, migrants, and market reforms -- The masters of wine -- Curse of the blue nun -- America's hangover -- Globalization tasting -- Flight two : the miracle of the two buck chuck. Martians versus Wagnerians -- They always buy the ten cent wine -- Everyone's a critic -- The McWine conspiracy -- The future of wine in three bottles -- Two buck chuck tasting -- Flight three : revenge of the terroirists. Mondovino and the revenge of the terroirists -- The war on terroir -- The China syndrome -- The best of wines or the worst of wines? -- Grape expectations tasting.