Producing animation / written by Catherine Winder and Zahra Dowlatabadi ; edited by Tracy Miller-Zarneke.

Includes bibliographical references and index.

Introduction : Commonly asked questions about producing animation -- The animation producer : What is an animation producer? ; What makes a good animation producer? ; The producer's thinking map -- How to identify and sell projects : Spotting the idea ; Defining the format and target audience ; Identifying the buyer ; Developing pitch material ; hiring representation ; Entering negotiations -- The core team : An overview of the core team ; The role of the director ; Visual effects supervisor ; Production designer/ art director ; Visual development artists ; Stereoscopic supervisor ; Recruiting ; Legal and business affairs department(s) ; Human resources ; Production accounting ; Training ; The technology department -- The development process : Development process overview ; The role of the producer during development ; The writing process ; Visual development ; Conclusion -- The production plan : Production plan overview ; List of assumptions ; Production methodology ; Building the budget -- The production team : The role of the producer in structuring the production team ; The production management crew ; Subcontractors -- Pre-production : The role of the producer during the pre-production phase ; Design and art direction ; Asset production ; The voice track ; Storyboarding ; Preparing a shipment: checking and route sheets ; Songs ; Title sequence and end credits -- Production : The role of the producer during the production phase ; Production processes and procedures ; CG production ; 2D production -- Post-production : The role of the producer during the post-production phase ; The post-production process ; Music ; Audio post-production ; Picture post-production ; Final delivery -- Tracking production : The importance of tracking ; Master scheduling ; Development tracking ; Talking beyond the tracking ; Artwork for ancillary groups ; Archiving of digital content -- Distribution, marketing, licensing, and more : Distribution ; Prints and advertising ; Animation festivals ; Marketing ; Trailers/teasers ; Publicity ; Online presence ; Promotional partnerships ; Other items to consider ; Happily ever after.

Book Description: You have a useful library of books covering the tools, techniques, and aesthetics of animation, but you've been asked to put your production and creative skills to the test to produce a theatrical feature film or to deliver 52 episodes of a television series with only 18 months in the schedule. Producing Animation is your answer. Written by Catherine Winder and Zahra Dowlatabadi and edited by Tracey Miller-Zarneke, Producing Animation is a comprehensive guide to the production industry. Already a relied upon resource by professionals and students alike, this book covers the process from script to screen while defining the role of the producer at each phase. The second edition features new content such as sidebars on key topics from industry experts, discussions on CG, 2D and stereoscopic production processes, and an overview on marketing and distributing your project. The companion website provides access to sample tables, templates and workflow outlines for CG and 2D animation production. Producing Animation offers: A complete guide to identifying, pitching, developing, and producing an animated show with detailed resources for production planning, budgeting, scheduling, tracking, delivering, marketing, and distribution. Tools to establish the best production practices for your project with insight into the inner workings of animation production at successful studios, both large and small. A unique collection of the knowledge, experience, and advice of industry professionals on a wide variety of topics, from selling your project to setting up a co-production to stereoscopic filmmaking. Versatile and practical sample charts, tables and templates for CG and 2D animation production to help launch your project with solid processes and procedures, also available at http://booksite.focalpress.com/companion/9780240815350.