Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9781452203638 (pbk.)
- HF5823 .A758 2013
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5823 .A758 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011143332 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5823 .A758 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011138557 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5823 .A46 2009 أساسيات و تطبيقات الترويج الإلكتروني و التقليدي : مدخل متكامل / | HF5823 .A46 2009 أساسيات و تطبيقات الترويج الإلكتروني و التقليدي : مدخل متكامل / | HF5823 .A758 2013 Advertising creative : strategy, copy, design / | HF5823 .A758 2013 Advertising creative : strategy, copy, design / | HF5823 A84 2001 فن الاعلان وترويج المبيعات/ | HF5823 .B27 2012 The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / | HF5823 .B27 2012 The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / |
Includes bibliographical references (pages 395-410) and index.
Copy, design, and creativity : the nature of our business -- Strategy and branding : putting a face on a product -- Legal and ethical issues : doing the right thing -- Issues : the times they are a-changin? -- International advertising : it's a global marketplace -- Concepting : what's the big idea? -- Design : worth a thousand words -- Campaigns : synergy and integration -- Headlines and taglines : first get their attention -- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your first job and thriving -- Exercises -- Notes -- Appendix.