Actions and insights--Middle East North Africa : East meets West / edited by Melodena Stephens Balakrishnan, Ian Michael, Immanuel Azaad Moonesar.
نوع المادة : نصالسلاسل:Actions and insights--Middle East North Africa ; v. 3.الناشر:Bingley : Emerald Group Publishing Limited, 2013الطبعات:1st edوصف:xxvii, 203 pages : illustrations (chiefly color), color maps ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9781781904138
- 1781904138
- East meets West
- HD70.A64 A28 2013
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD70.A64 A28 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011140228 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD70.A64 A28 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011140227 |
Includes papers from a conference, "East Meets West: Sustainability, Operation, and Cooperation," held in Cairo, Egypt and sponsored by the Academy of International Business, Middle East North Africa Chapter (AIB-MENA).
Includes bibliographical references.
"Cases include regional leaders at various stages of growth who are beginning to dominating global markets like Emirates airlines, the fastest growing global airline; Aramex PSJC, the only Arab company to be listed on the NASDAQ stock exchange; Americana Group (Kuwait Food Company), one of MENA's leading restaurant operations and manufacturing group of companies; and Lammtara Pictures, the first Middle Eastern company to produce 3D animations. Cases on international companies operating in MENA like General Electric, ranked 6th in the Fortune 500 list; PepsiCo, the 2nd largest global food and beverage company; Impression et Enregistrement des Resultats, a leading supplier of printing terminals and IT Solutions for the air transportation industry and GEA Group Aktiengesellschaft, one of the largest system providers for food and energy processes. The case contexts are varied: international business (cross-cultural, global value chain, standardization and adaptation); management strategy (culture, change, growth), marketing strategy (communication, packaging, service marketing, brand management), CSR & sustainability (like PPPs), and entrepreneurship (funding, growth cycles). AIB-MENA hopes that this book will spur more organizations and individuals to contribute to teaching and research. After all, the winds of changes are sweeping over the business world quickly and the sands of time are moving mountains."--Back cover.