Electronic commerce management for business activities and global enterprises : competitive advantages / In Lee.
نوع المادة : نصالناشر:Hershey, PA : Business Science Reference, 2012وصف:496 pages : illustrations, map ; 27 cmنوع المحتوى:- text
- unmediated
- volume
- 9781466618008 (hardcover)
- 9781466618015 (ebook)
- 9781466618022 (print & perpetual access)
- HF5548.32 .L435 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 .L435 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011140229 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 .L435 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011140230 |
Includes bibliographical references and index.
Introduction -- Introduction to e-commerce in the global economy -- Web 2.0 -- Foundations of e-commerce -- Consumer and business sides of e-commerce -- B2C e-commerce and C2C e-commerce -- B2C online consumer behavior -- B2C marketing -- B2B e-commerce and e-marketplaces -- Mobile commerce -- Technology side of e-commerce -- Electronic payment -- Security and privacy in e-commerce -- Web technologies -- Emerging trends and issues -- Issues, opportunities, and challenges in e-commerce.
"This book addresses the many new emerging ideas and applications in electronic commerce and presents tools and techniques in all aspects of e-commerce development and management in the digital economy"--Provided by publisher.