Introduction to business : how companies create value for people / Gareth R. Jones.
نوع المادة : نصالناشر:New York, N.Y. : McGraw-Hill/Irwin, [2007]تاريخ حقوق النشر: ©2007الطبعات:McGraw-Hill international edوصف:xv, 507, G-10, N-5, PC-1, I-17 pages : color illustrations ; 28 cm + 1 DVD-ROM (4 3/4 in.)نوع المحتوى:- text
- unmediated
- volume
- 007110819X
- 9780071108195
- HD31 .J5977 2007
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD31 .J5977 2007 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000011176 |
Includes bibliographical references (pages N1-N5) and indexes.
What is business? -- The evolution of business -- Entrepreneurs, managers, and employees -- Multinationals and the global environment of business -- Business ethics and the legal environment of business -- Leadership, influence, and the communication of business -- Motivating and managing people and groups in business organizations -- The structure and culture of a business organization -- Information technology and E-commerce : managing information, knowledge, and business relationships -- Marketing and product development : creating and positioning goods and services -- Sales, distribution, and customer relationship management : reaching and satisfying customers -- Operations and materials management : managing the production and flow of goods and services -- Human resource management : acquiring and building employees' skills and capabilities -- Accounting : measuring how efficiently and effectively resources are creating value and profit -- Finance : balancing risk and return to increase profitability.