Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.
نوع المادة : نصالناشر:Boston, Mass. : Harvard Business Review Press, [2012]تاريخ حقوق النشر: copyright 2012وصف:viii, 264 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9781422143568 (hbk)
- 1422143562 (hbk)
- HF5415 S223 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 S223 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011082641 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 S223 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011082644 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415 R3349 1994 Marketing's role in economic development / | HF5415 R3349 1994 Marketing's role in economic development / | HF5415 S223 2012 Winning the story wars : why those who tell--and live--the best stories will rule the future / | HF5415 S223 2012 Winning the story wars : why those who tell--and live--the best stories will rule the future / | HF5415 S23 1998 التسويق : المفاهيم والاستراتيجيات / | HF5415 S239 2014 التسويق المستدام و التسويق العكسي : إتجاهات تسويقية معاصرة في القرن 21 | HF5415 S239 2014 التسويق المستدام و التسويق العكسي : إتجاهات تسويقية معاصرة في القرن 21 |
Includes bibliographical references and index.
Part one. The broken world of storytelling. The story wars are all around us -- The five deadly sins -- The myth gap -- Marketing's dark art -- Part two. Shaping the future. Interlude: a creation myth for marketers -- Tell the truth, part I: the art of empowerment marketing -- Basic training: identifying your values -- Tell the truth, part II: the hero's journey -- Basic training: designing your core story elements -- Be interesting: freaks, cheats, and familiars -- Basic training: generating your stories -- Live the truth.
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray ; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual ; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world ; Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz." -- publisher.