Internet marketing : integrating online and offline strategies / Mary Lou Roberts, Debra Zahay.
نوع المادة : نصالناشر:Mason, OH : South-Western Cengage Learning, [2013]تاريخ حقوق النشر: ©2013الطبعات:3rd edوصف:xxii, 484 pages : illustrations ; 28 cmنوع المحتوى:- text
- unmediated
- volume
- 9781133625902
- 1133625908
- 9781133627012
- 1133627013
- HF5415.1265 .R617 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 .R617 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011082862 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 .R617 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 300100313394 |
Includes bibliographical references and index.
Internet marketing as part of the marketing communications mix -- The internet value chain -- Business models and strategies -- The direct response and database foundations of internet marketing -- Online branding and video marketing -- Display advertising and other customer acquisition techniques -- Email marketing to build consumer and business relationships -- Search marketing: SEO and PPC -- Social media marketing -- Lead generation and conversion in B2B markets -- Customer relationship development and retention marketing -- Developing and maintaining effective websites -- Customer service and support in web space -- Measuring and evaluating web marketing programs -- Social and regulatory issues: privacy, security, and intellectual property -- Mobile marketing and related developments.