Sustainable enterprise : a macromarketing approach / Mark Peterson.
نوع المادة :
نصالناشر:Thousand Oaks, Calif. : SAGE, [2013]تاريخ حقوق النشر: copyright 2013وصف:xx, 535 pages : illustrations, maps ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 1412998689 (pbk)
- 9781412998680 (pbk)
- HF5415 P4419 2013
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 P4419 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011073728 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 P4419 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011073731 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 P4419 2013 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011073734 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415 P437 2001 Marketing unwrapped / | HF5415 P437 2001 Marketing unwrapped / | HF5415 P4419 2013 Sustainable enterprise : a macromarketing approach / | HF5415 P4419 2013 Sustainable enterprise : a macromarketing approach / | HF5415 P4419 2013 Sustainable enterprise : a macromarketing approach / | HF5415 .P658 2016 Marketing / | HF5415 P659 2001 Brand manners : how to create the self-confident organisation to live the brand / |
Includes bibliographical references and index.
Pt. I. Macromarketing for sustainable enterprise -- 1. 21st Century micro and macro issues -- 2. Markets - how efficient and how effective? -- 3. Marketing and society -- 4. Stakeholders in marketing -- 5. The role of business in society -- 6. The role of the state in society -- Pt. II. Enterprise with market dynamism in mind -- 7. Contemporary consumers -- 8. Collaborative leadership -- 9. Globalization -- Pt. III. Enterprise with the environment in mind -- 10. The environmental imperative -- 11. Environmentally oriented business -- 12. Sustainable entrepreneurship -- Pt. IV. Enterprise with equity in mind -- 13. Developing markets -- 14. Poverty alleviation -- Pt. V. The future of marketing is macromarketing -- 15. Venturing into the future of market-based sustainability
