The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 0071801138 (pbk)
- 9780071801133 (pbk)
- HF5415 S24 2013
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 S24 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011073266 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 S24 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011073264 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 S24 2013 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011073286 |
Includes index.
It's not about the tools, it's all about strategy -- The evolution of marketing: how we got here -- Traditional marketing imaged: everything at a glance -- Interconnection: traditional media revelation -- Social media and digital marketing: word of mouth ... at the speed of light -- Digital marketing interconnection: a digital synergy -- Traditional and digital integration: "fusion marketing" -- What's working: traditional media cost of customer acquisition -- Revealing the trinity of social media: the big three -- Fusion media marketing: the best of both worlds -- Strategy: tactics, tools, and objectives: the perfect balance -- Take it to the limit: "going fractal" -- Moving from 2D to 3D: exponential opportunities -- The five steps to fusion marketing success -- Conversion strategy first: tactics, tools, and microstrategies -- The psychology behind the technology: we're all drug pushers -- Understanding the sales funnel: just being there -- Filling the void: from one come many.