عرض عادي
The handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood.
نوع المادة :
نصالناشر:New York : McGraw-Hill, 2012الطبعات:2nd edوصف:xviii, 904 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780071767460 (hbk.)
- 0071767460 (hbk.)
- Handbook of strategic public relations & integrated communications.
- HM263 H317 2012
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HM263 H317 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011312091 |
Rev. edition of: The handbook of strategic public relations and integrated communications. c1997.
Includes bibliographical references and index.
The second edition of this resource includes 70 leading authors in the field of public relations and communications, 27 new chapters and 44 new authors addressing the major changes in the field. Each chapter has a QR code that links to the contributors' biography, chapter introduction, more images, mobil and full websites for the book.
