Advertising : strategy, creativity and media / Chris Fill, Graham Hughes, Scott De Francesco.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9780273760894 (pbk.)
- 0273760890 (pbk.)
- HF5823 F55 2013
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5823 F55 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011081442 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5823 .F37 2009 اقتصاديات و ادارة الاعلان / | HF5823 .F3712 2005 فن الإعلان : كيف تنتج و تدير إعلانا فعالا و حملة إعلانية ناجحة / | HF5823 .F3712 2005 فن الإعلان : كيف تنتج و تدير إعلانا فعالا و حملة إعلانية ناجحة / | HF5823 F55 2013 Advertising : strategy, creativity and media / | HF5823 .G5625 2017 Global advertising practice in a borderless world / | HF5823 .G5625 2017 Global advertising practice in a borderless world / | HF5823 G563 2011 The globalization of advertising : agencies, cities and spaces of creativity / |
Includes bibliographical references and index.
"The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects."--Publisher's website.