Essentials of marketing research / Hair, Joseph F,Celsi, Mary Wolfinbarger,Oritinau, David J,Bush, Robert P.
نوع المادة :
نصالناشر:New York, NY : McGraw-Hill/Irwin, [2013]تاريخ حقوق النشر: copyright 2013الطبعات:3rd edوصف:xviii, 414 pages : illustrations ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 0071318372 (pbk)
- 9780071318372 (pbk)
- HF5415.2 E894 2013
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 E894 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011083196 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 E894 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011083198 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 E894 2013 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011083189 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.2 .E275 2015 Copy, copy, copy : how to do smarter marketing by using other peoples ideas / | HF5415.2 .E275 2015 Copy, copy, copy : how to do smarter marketing by using other peoples ideas / | HF5415.2 .E275 2015 Copy, copy, copy : how to do smarter marketing by using other peoples ideas / | HF5415.2 E894 2013 Essentials of marketing research / | HF5415.2 E894 2013 Essentials of marketing research / | HF5415.2 E894 2013 Essentials of marketing research / | HF5415.2 .G754 2018 Marketing analytics : a practical guide to improving consumer insights using data techniques / |
Includes bibliographical references and indexes.
"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects."--Publisher's website.
