Public relations writing and media techniques / Dennis L. Wilcox, Bryan H. Reber.
نوع المادة :
نصالناشر:Boston : Pearson Education, [2013]تاريخ حقوق النشر: copyright 2013الطبعات:7th edوصف:xxiv, 534 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 0205211674 (pbk)
- 9780205211678 (pbk)
- HM1221 W55 2013
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HM1221 W55 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011083239 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HM1221 W55 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011083231 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HM1221 W55 2013 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011083233 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HM1221 .U84 2015 فن العلاقات العامة / | HM1221 W55 2009 Public relations : strategies and tactics / | HM1221 W55 2009 Public relations : strategies and tactics / | HM1221 W55 2013 Public relations writing and media techniques / | HM1221 W55 2013 Public relations writing and media techniques / | HM1221 W55 2013 Public relations writing and media techniques / | HM1226 .K482 2011 استراتيجيات الدعاية و الحملات الاعلانية / |
"Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field."--Publisher's website.
Includes bibliographical references and index.
