Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.
نوع المادة : نصالناشر:New York : American Management Association, [2012]تاريخ حقوق النشر: copyright 2012وصف:xii, 257 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0814416764 (hbk)
- 9780814416761 (hbk)
- HF5415.1255 V55 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 V55 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011084487 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 V55 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011084485 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 V55 2012 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011084484 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.1255 .P66 2012 The better mousetrap : brand invention in a media democracy / | HF5415.1255 S23 2011 The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / | HF5415.1255 S23 2011 The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / | HF5415.1255 V55 2012 Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / | HF5415.1255 V55 2012 Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / | HF5415.1255 V55 2012 Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / | HF5415.1255 .W578 2018 The Gen Z frequency : how brands tune in and build credibility / |
Includes bibliographical references (pages 241-248) and index.
"To create an exceptional brand experience, remember that sometimes less is more. Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy and forge a powerful and lasting connection with their customers."--Publisher's website.