Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant.
نوع المادة : نصالناشر:New York : AMACOM, [2012]تاريخ حقوق النشر: ©2012الطبعات:3rd edوصف:viii, 280 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 9780814417850
- 081441785X
- HF5718.5 .S26 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5718.5 .S26 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011084539 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5718.5 .S26 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011084538 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5718.5 .S26 2012 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011084565 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5718.5 .S26 2012 (إستعراض الرف(يفتح أدناه)) | C.4 | المتاح | 30020000012502 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5718.5 .S26 2012 (إستعراض الرف(يفتح أدناه)) | C.5 | المتاح | 30020000012501 |
Includes index.
Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index.
A guide to effective business proposal writing that explains how to draft business plans and proposals that are customized for every potential client; identifies common mistakes business writers often make; and discusses the best way to organize content, editing, and more.