Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson.

Includes bibliographical references and index.

What is a movement? And why should it matter to your company? -- From "Thinking small" to getting "Real" a brief history of movements and brands -- Why do people start and join movements? -- Why movements are suddenly becoming--a movement -- Ideas on the rise how to find them and get behind them -- Lighting the spark -- Sustaining a movement--and taking it global -- Why the future belongs to movements.

Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.