Hungry start-up strategy : creating new ventures with limited resources and unlimited vision / Peter S. Cohan.

Includes bibliographical references and index.

Part I. Six start-up choices : Setting goals: what makes you hungry? -- Picking markets: feed your customers and they'll feed you -- Raising capital: maintain your fighting weight -- Building the team: whom do you invite to the table? -- Gaining share: satisfy your customers' cravings -- Adapting to change: don't let others eat your lunch -- Part II. Implications for stakeholders : Straight talk from start-up capital providers -- Can big companies train entrepreneurs?

Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.