Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith.
نوع المادة : نصالناشر:New York : American Management Association, [2012]تاريخ حقوق النشر: copyright 2012وصف:viii, 280 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0814420303 (hbk)
- 9780814420300 (hbk)
- HD30.3 S5774 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD30.3 S5774 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011083369 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD30.3 S5774 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011083332 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD30.3 S5774 2012 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011083391 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HD30.3 .S249 1990z نحو طريقة جديدة في التعامل مع النزاعات / | HD30.3 .S25 2015 مهارات الاتصال = Communication skills / | HD30.3 S5774 2012 Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / | HD30.3 S5774 2012 Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / | HD30.3 S5774 2012 Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / | HD30.3 .S63 1994 The 12-hour MBA program : the key concepts and techniques in a fraction of the time | HD30.3 .S6512 1998 الادارة بضمير / |
Includes index.
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter and Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.