E-commerce : business, technology, society / by Kenneth Laudon, Carol Guercio Traver.
نوع المادة :
نصالناشر:Boston, MA : Pearson, 2012الطبعات:8th ed., International edوصف:909 pages : illustrations ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 0273761293
- 9780273761297
- E-commerce 2012 [عنوان الغلاف]
- Ecommerce 2012 [عنوان الغلاف]
- HF5548.32 .L38 2012
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 .L38 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011083297 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 .L38 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011083311 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 .L38 2012 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011083306 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 .L38 2012 (إستعراض الرف(يفتح أدناه)) | C.4 | المتاح | 30020000018900 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5548.32 .L372 2013 E-commerce : business. technology. society / | HF5548.32 .L38 2012 E-commerce : business, technology, society / | HF5548.32 .L38 2012 E-commerce : business, technology, society / | HF5548.32 .L38 2012 E-commerce : business, technology, society / | HF5548.32 .L38 2012 E-commerce : business, technology, society / | HF5548.32 .L435 2012 Electronic commerce management for business activities and global enterprises : competitive advantages / In Lee. | HF5548.32 .L435 2012 Electronic commerce management for business activities and global enterprises : competitive advantages / In Lee. |
Previous edition published 2011.
1. Introduction to e-commerce -- 2. E-commerce infrastructure: the Internet, web, and mobile platform -- 3. Building an e-commerce presence: web sites, mobile sites, and apps -- 4. E-commerce security and payment systems -- 5. Business models for e-commerce -- 6. E-commerce marketing -- 7. E-commerce advertising -- 8. Ethics, law, and e-commerce -- 9. Online media -- 10. Social networks and communities -- 11. E-commerce retailing and services -- 12. B2B e-commerce.
This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
Includes bibliographical references and index.
