Qualitative research methods for media studies / Bonnie S. Brennen.
نوع المادة : نصالناشر:New York ; London : Routledge, [2013]تاريخ حقوق النشر: copyright 2013وصف:vii, 238 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0415890225 (pbk)
- 9780415890229 (pbk)
- 9780415890212
- 0415890217
- P91.3 B74 2013
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P91.3 B74 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011083581 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P91.3 B74 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011083590 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P91.3 B74 2013 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011083584 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
P91.3 .B69 2015 Applied communication research methods : getting started as a researcher / | P91.3 B74 2013 Qualitative research methods for media studies / | P91.3 B74 2013 Qualitative research methods for media studies / | P91.3 B74 2013 Qualitative research methods for media studies / | P91.3 B79 1997 More than meets the eye : an introduction to media studies | P91.3 D44 1994 Defining media studies : reflections on the future of the field / | P91.3 D57 1995 P91.3 D57 1995 دراسات اعلامية |
Includes bibliographical references and index.
1. Getting started. Quantitative vs. qualitative research ; The development of qualitative research conceptual orientations -- 2. Doing qualitative research. The ethics of qualitative research ; The qualitative research process ; Choosing a research topic ; Crafting research questions ; Gathering and analyzing evidence ; Crafting a research report -- 3. Interviewing. Qualitative interviews ; Ethical considerations ; Using qualitative interviews ; Conceptualizing a study ; Designing a study ; Conducting interviews ; Interviewing techniques ; Transcribing interviews ; Analyzing the information ; Verifying information ; Writing a research report -- 4. Focus groups. The development of focus groups ; Contemporary focus groups ; The role of a moderator ; Facilitator's communication strategies ; Recruiting participants ; Dealing with difficult participants ; Ethical considerations ; Focus group research -- 5. History. Traditional vs. cultural history ; Media history ; The method of history ; Collecting historical evidence ; Types of historical materials ; Evaluating historical evidence ; Ethical considerations ; Research using history -- 6. Oral history. Technique of oral history ; Interview strategies ; Learning to listen ; The editing process ; Ethical considerations ; Research using oral history transcripts -- 7. Ethnography and participant observation. Thick description ; Ethnography in media studies ; Participant observation ; Going native in Avatar ; FIeld notes ; Reflexivity ; Analyzing and interpreting ethnographic material ; Ethical considerations ; Research using ethnography -- 8. Textual analysis. What is a text? ; The development of textual analysis ; The influence of semiotics ; Theory and interpretation ; Encoding and decoding ; Ideological analysis ; Genre analysis ; Rhetorical analysis ; Ethical considerations ; Research using textual analysis.
"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"-- Provided by publisher.