From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly.
نوع المادة : نصالناشر:London ; Sterling, Va. : Kogan Page, 2005وصف:viii, 167 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0749442190
- 9780749442194
- HF5415.153 .J655 2005
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.153 .J655 2005 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000010677 |
Includes index.
Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences -- Value propositions -- Pricing : the bigger picture -- Intellectual property -- Raising funds -- Creative culture -- Creative skills -- Products to fit customers -- Inspirational leadership -- Teaming and networking -- Space for innovation -- Accelerated solutions -- Fast-tracking the commercialization of intellectual property -- Technology transfer -- R and D tax credits -- Markets planning -- Market research -- Brand-based innovation -- Creating difference, provoking reaction -- Product launches -- Direct marketing goes interactive -- Multiple channels -- Appendix : living innovation feedback form.
"From Idea to Profit is designed to help innovators capture the full value of their creativity. With contributors including Capgemini's Innovation Centre, Euro RSCG, Saatchi & Saatchi and Interbrand, this book combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance."--Jacket.