Review of marketing research. Vol. 3 / Naresh K. Malhotra, editor.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 0765613069
- 9780765613066
- HF5415.2 .R48 2007
نوع المادة | المكتبة الحالية | رقم الطلب | معلومات المجلد | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 .R48 2007 (إستعراض الرف(يفتح أدناه)) | Vol.3 | C.1 | Library Use Only | داخل المكتبة فقط | 30020000017573 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
Includes bibliographical references and index.
Managing customer relationships / Ruth N. Bolton and Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Deepa Chandrasekaran and Gerard J. Trellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Giana M. Eckhardt and Michael J. Houston -- Consumer responses to price and its contextual information cues: a synthesis of past research, a conceptual framework, and avenues for further research / Dhruv Grewal and Larry D. Compeau -- Store brands: from back to the future / Serdar Sayman and Jagmohan S. Raju -- Language, thought, and consumer research / Dwight R. Merunka and Robert A. Peterson -- You ought to be in pictures: envisioning marketing research / Russell W. Beik.