عرض عادي
Managing the China challenge : how to achieve corporate success in the People's Republic / Kenneth Lieberthal.
نوع المادة :
نصالناشر:Washington, D.C. : Brookings Institution Press, [2011]تاريخ حقوق النشر: ©2011وصف:xviii, 149 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780815722045
- 0815722044
- 9780815724483
- 0815724489
- HD2910 .L54 2011
المحتويات:
ملخص:"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by the publisher.
Where China wants to go -- Growth drivers and constraints -- The operating environment -- Necessary changes in MNC strategy -- Managing risks -- Looking to the future.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD2910 .L54 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 300100311122 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD2910 .L54 2011 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000018312 |
"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by the publisher.
Includes bibliographical references (pages 133-141) and index.
Where China wants to go -- Growth drivers and constraints -- The operating environment -- Necessary changes in MNC strategy -- Managing risks -- Looking to the future.
