Essentials of entrepreneurship and small business management / Norman M. Scarborough
نوع المادة : نصالناشر:Boston : Pearson, [2014]تاريخ حقوق النشر: ©2014الطبعات:7. edition, global editionوصف:719 pages : illustrations (chiefly color) ; 28 cmنوع المحتوى:- text
- unmediated
- volume
- 9780273787129
- 0273787128
- HD62.7 .Z55 2014
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD62.7 .Z55 2014 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011140852 |
Includes bibliographical references and indexes.
The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation