The Shopper Economy The New Way to Achieve Marketplace Success by Turning Behavior into Currency.
نوع المادة : نصالناشر:New York McGraw-Hill Professional 2012وصف:XX, 250 pages 23cmنوع المحتوى:- text
- unmediated
- volume
- 9780071787178
- 0071787178
- HF5415.32. C899 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32. C899 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011109728 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32. C899 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011109716 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32. C899 2012 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011109733 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.32 C667 2013 Consumer research methods / | HF5415.32 C667 2013 Consumer research methods / | HF5415.32 C667 2013 Consumer research methods / | HF5415.32. C899 2012 The Shopper Economy The New Way to Achieve Marketplace Success by Turning Behavior into Currency. | HF5415.32. C899 2012 The Shopper Economy The New Way to Achieve Marketplace Success by Turning Behavior into Currency. | HF5415.32. C899 2012 The Shopper Economy The New Way to Achieve Marketplace Success by Turning Behavior into Currency. | HF5415.32 D378 2011 Slow down, sell faster! : understand your customer's buying process and maximize your sales / |
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Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity. Liz Crawford, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and interact with brands and each other.