The transformative CEO : impact lessons from industry game changers / Jeffrey J. Fox, Robert Reiss.

The transformative CEO -- On transformative CEOs -- How to turn around a company -- Protect or change the company culture -- Put culture first and forever -- Hire to your culture -- Performing while transforming -- Having a higher purpose -- Give back -- Nothing is impossible -- Take the risk -- Obstacles are opportunities -- Expensive customer service is free -- How to innovate -- Make everything better, better, better! -- Defend ideas -- Lead with love -- Leadership is not a friendship contest -- Be aware of your wake -- On decision making -- Plan with principles -- "263 is Zenny" -- Dollarize or die -- Always price to value -- Sell. Sell. Sell. -- Be a bold brand builder -- Tell stories -- Beware of your to-do list -- 80 percent is a lot -- A $700 billion cost cut -- Look to the numbers -- Live and lead by the Girl Scout law -- Exude delight -- Epilogue: Fun.

"Bestselling author Jeffry Fox literally wrote the book on How to Become a CEO, and radio talk show host Robert Reiss has interviewed several of the worlds top CEOs. In The Successful CEO Mind, they have boiled down the characteristics it takes to become a transformative CEO, the kind that takes problems and transforms them into opportunities for growth and profit. With research based on first-hand interviews with superstar CEOs, this book provides valuable strategies that any manager, business owner, or executive can use."--Publisher's description.