عرض عادي
Marketing essentials / Sally Dibb, Lyndon Simkin.
نوع المادة :
نصالناشر:Australia ; United Kingdom : Cengage Learning, 2013الطبعات:Second editionوصف:xv, 521 pages : colour illustrations ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 9781408073681
- 1408073684
- HF5415 .D53 2013
المحتويات:
The marketing concept -- Marketing strategy and understanding competitors -- The marketing environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting markets, targeting and positioning -- Marketing research -- Product decisions -- Developing products and managing product portfolios -- The marketing of services -- Marketing channels -- Pricing -- An overview of marketing communications -- Branding and packaging -- Planning and implementation.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .D53 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000015997 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .D53 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000015999 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415 D4874 1995 Dictionary of marketing terms / | HF5415 .D48856 2018 Advanced marketing management : principles, skills and tools / | HF5415 .D48856 2018 Advanced marketing management : principles, skills and tools / | HF5415 .D53 2013 Marketing essentials / | HF5415 .D53 2013 Marketing essentials / | HF5415 .D753 1994 Marketing management and strategy | HF5415 .D85 2015 تسويق الخدمات / |
Previous edition: 2009.
Includes bibliographical references and index.
The marketing concept -- Marketing strategy and understanding competitors -- The marketing environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting markets, targeting and positioning -- Marketing research -- Product decisions -- Developing products and managing product portfolios -- The marketing of services -- Marketing channels -- Pricing -- An overview of marketing communications -- Branding and packaging -- Planning and implementation.
