عرض عادي
Foundations of marketing / David Jobber and John Fahy.
نوع المادة :
نصالناشر:Maidenhead : McGraw-Hill Higher Education, 2009الطبعات:3rd edوصف:xxv, 363 pages : illustrations ; 27 cmنوع المحتوى:- text
- unmediated
- volume
- 9780077121907
- 0077121902
- HF5415 .F686 2009
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .F686 2009 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000016111 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415 E8 B45 1994 Euro management : a new style for the global market | HF5415 .E87 2002 Essays by distinguished marketing scholars of the Society for Marketing Advances / | HF5415 .E87 2002 Essays by distinguished marketing scholars of the Society for Marketing Advances / | HF5415 .F686 2009 Foundations of marketing / | HF5415 F686 2012 Foundations of marketing / | HF5415 F686 2012 Foundations of marketing / | HF5415 F686 2012 Foundations of marketing / |
Previous edition: Maidenhead: McGraw-Hill Educational, 2004.
Includes bibliographical references and index.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
