Marketing : an introduction / Gary Armstrong, Philip Kotler.
نوع المادة : نصالناشر:Boston : Prentice Hall, [2013]تاريخ حقوق النشر: ©2013الطبعات:11th edوصف:1 volume (various pagings) : color illustrations ; 28 cmنوع المحتوى:- text
- unmediated
- volume
- 9780132744034
- 0132744031
- 9780273767183
- 0273767186
- HF5415 .K625 2013
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .K625 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000016033 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.K625 1997 Marketing : an introduction / | HF5415 K625 2003 Marketing [multimedia] : an introduction / | HF5415 K625 2003 Marketing [multimedia] : an introduction / | HF5415 .K625 2013 Marketing : an introduction / | HF5415 .K63127 2003 Marketing insights from A to Z : 80 concepts every manager needs to know / | HF5415 .K63127 2003 Marketing insights from A to Z : 80 concepts every manager needs to know / | HF5415 .K6314 2014 Principles of marketing / |
Includes bibliographical references (pages R1-R23) and index.
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.