عرض عادي
The marketing plan handbook / Marian Burk Wood, M.B.A.
نوع المادة :
نصالسلاسل:Always learningالناشر:Boston : Pearson, 2014الطبعات:Fifth editionوصف:xiv, 210 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780133078350
- 0133078353
- 9780133250862
- 0133250865
- HF5415.13 .W66 2014
المحتويات:
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.13 .W66 2014 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000017774 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.13 W547 1997 Strategic marketing management : planning, implementation, and control / | HF5415.13 W5476 2011 Marketing management / | HF5415.13 W66 2003 The marketing plan [multimedia] : a handbook / | HF5415.13 .W66 2014 The marketing plan handbook / | HF5415.13 W663 2004 Marketing planning [multimedia] : principles into practice / | HF5415.13 W663 2004 Marketing planning [multimedia] : principles into practice / | HF5415.13 .Y378 2011 الاتجاهات الحديثة في التسويق / |
Includes bibliographical references and index.
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
