Marketing research / Alvin C. Burns, Ronald F. Bush.
نوع المادة :
نصالسلاسل:Always learningالناشر:Boston, Massachusetts : Pearson, 2014الطبعات:Seventh international edition / international edition contributions by Nilanjana Sinhaوصف:487 pages : illustrations ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 9780273768517
- 0273768514
- HF5415.2 .B779 2014
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 .B779 2014 (إستعراض الرف(يفتح أدناه)) | C.1 | المتاح | 30020000016740 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 .B779 2014 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000022422 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.2 B779 2003 Marketing research [multimedia] : online research applications / | HF5415.2 B779 2003 Marketing research [multimedia] : online research applications / | HF5415.2 .B779 2014 Marketing research / | HF5415.2 .B779 2014 Marketing research / | HF5415.2 C49 2004 Basic marketing research / | HF5415.2 C5 2005 Marketing research : methodological foundations / | HF5415.2 C5 2005 Marketing research : methodological foundations / |
Authorised adaptation of the 7th United States edition.
Includes bibliographical references and index.
Chapter 1 Introduction to Marketing Research -- Chapter 2 The Marketing Research Industry -- Chapter 3 The Marketing Research Process and Defining the Problem and Research Objectives -- Chapter 4 Research Design -- Chapter 5 Secondary Data and Packaged Information -- Chapter 6 Qualitative Research Techniques -- Chapter 7 Evaluating Survey Data Collection Methods -- Chapter 8 Understanding Measurement, Developing Questions, and Designing the Questionnaire -- Chapter 9 Selecting the Sample -- Chapter 10 Determining the Size of a Sample -- Chapter 11 Dealing with Field Work and Data Quality Issues -- Chapter 12 Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses -- Chapter 13 Implementing Basic Differences Tests -- Chapter 14 Making Use of Associations Tests -- Chapter 15 Understanding Regression Analysis Basics -- Chapter 16 The Research Report.
