Strategic marketing for success in retailing / A. Coskun Samli.
نوع المادة :
نصالناشر:Westport, Conn. : Quorum Books, 1998وصف:xxiii, 387 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 1567201865
- 9781567201864
- HF5415.1 .S24 1998
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1 .S24 1998 (إستعراض الرف(يفتح أدناه)) | C.1 | المتاح | 30020000021356 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1 .S24 1998 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000021357 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415 .Z43 2018 الترويج في المؤسسة الاقتصادية / | HF5415 .Z43 2018 الترويج في المؤسسة الاقتصادية / | HF5415.1 .S24 1998 Strategic marketing for success in retailing / | HF5415.1 .S24 1998 Strategic marketing for success in retailing / | HF5415.1 .U88 2018 The development of marketing management : the case of the USA, c. 1910-1940 / | HF5415.1 .U88 2018 The development of marketing management : the case of the USA, c. 1910-1940 / | HF5415.12.A35 M374 2018 Marketing management in Africa / |
Includes bibliographical references and index.
1. Introduction: Retail Marketing Strategy -- An Overview of Differential Congruence -- 2. Multiple Layers of Retail Competition -- 3. Changing Retail Population and Managerial Implications -- 4. Intermarket Shopping Behavior -- 5. Downtowns, Shopping Centers, and Local Clusters: The Retail Evolution -- 6. From Market Potentials to Capitalization -- 7. Adjusting Retail Marketing Strategies to Consumer Behavior -- 8. Heterogeneity of Retail Markets -- 9. Retail Marketing Strategy Alternatives -- 10. Developing and Measuring the Store Image -- 11. Retail Image Perceived by Different Constituencies and the Congruence Factor -- 12. Human Resource Management in Retailing -- 13. Developing a Retail Communication Mix -- 14. Merchandise Mix Development -- 15. Pricing Strategies for Retailers -- 16. Retail Information Management Systems and the Emerging Information Technology -- 17. Strategic Control for Retailers.
