How to go digital : practical wisdom to help drive your organization's digital transformation / contributors: Stephen J. Andriole [and 38 others].

"MIT Sloan management review."

Includes bibliographical references and index.

"The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial--strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing "disruption" at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. How to Go Digital offers advice from management experts on how to steer your company into the digital future. The book will put you on the right strategic path, with articles from MIT Sloan Management Review on developing a digital strategy, reframing growth for a digital world, monetizing data, and generating sustainable value from social media. Talent acquisition and retention are addressed, with articles on HR analytics, data translators, and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales, services, new technologies, and innovation."--Back cover.

Introduction : digital transformation might be different than you think / Gerald C. Kane -- Laying the foundation -- How to develop a great digital strategy / Jeanne W. Ross, Ina M. Sebastian, and Cynthia M. Beath -- Five myths about digital transformation / Stephen J. Andriole -- Winning the digital talent war / Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, and David Kiron -- Reframing growth strategy in a digital economy / Didier Bonnet and Pete Maulik -- Building data-based value -- How to monetize your data / Barbara H. Wixom and Jeanne W. Ross -- What's your data worth? / James E. Short and Steve Todd -- Is your company ready for HR analytics? / Bart Baesens, Sophie De Winne, and Luc Sels -- Why your company needs data translators / Chris Brady, Mike Forde, and Simon Chadwick -- Operational makeovers -- Sales gets a machine-learning makeover / H. James Wilson, Narendra Mulani, Allan Alter -- A new approach to automating services / Mary C. Lacity and Leslie P. Willcocks -- Organizing for new technologies / Rahul Kapoor and Thomas Klueter -- Mastering the digital innovation challenge / Fredrik Svahn, Lars Mathiassen, Rikard Lindgren, and Gerald C. Kane -- New approaches to social media -- Finding the right role for social media in innovation / Deborah L. Roberts and Frank T. Piller -- Improving analytics capabilities through crowdsourcing / Joseph Byrum and Alpheus Bingham -- Beyond viral : generating sustainable value from social media / Manuel Cebrian, Iyad Rahwan, and Alex "Sandy" Pentland -- When employees don't "like" their employers on social media / Marie-Cécile Cervellon and Pamela Lirio -- Diving into the void -- Leading in an unpredictable world / Pierre Nanterme, interviewed by Paul Michelman.