Researching society and culture / edited by Clive Seale.

Includes bibliographical references (pages [617]-636) and index.

1. Introduction and guide to using this book / Clive Seale -- Part One. Starting Out : 2. Philosophy, politics and values / CLive Seale -- 3. Research and theory / David Silverman -- 4. Ethics and social research / Suki Ali adn Moira Kelly -- 5. Doing a literature review / Duncan Branley, Clive Seale and Thomas Zacharias -- 6. Research questions and proposals / Moira Kelly -- 7. Research design / Clare Robinson and Clive Seale -- 8. The disseration / Chetan Bhatt -- Part Two. Generating Data : 9. Sampling / Clive Seale -- 10. Questionnaires and interviews / Clive Seale -- 11. Questions, measurement adn structured observation / Clive Seale -- 12. Qualitative interviewing / Bridget Byrne -- 13. Focus groups / Fran Tonkiss -- 14. Doing ethnography / David Walsh and Clive Seale -- 15. Grounded theory / Clive Seale -- 16. Doing historical and documentary research / Ben Gidley -- 17. Combining qualitative and quantitative methods / Neil Spicer -- 18. Digital social research / Clive Seale -- Part Three. Doing Analysis : 19. Preparing data for statistical analysis / Clive Seale -- 20. Analysing single variables / Clive Seale -- 21. Bivariate analysis / Clive Seale -- 22. Causal arguments and multivariate analysis / Clive Seale -- 23. Secondary analysis / Clive Seale -- 24. Content and text analysis / Clive Seale and Fran Tonkiss -- 25. Finding themes in qualitative data / Carol Rivas -- 26. Visual analysis / Suki Ali -- 27. Discourse analysis / Fran Tonkiss -- 28. Analysing conversation / Tim Rapley -- 29. Narrative analysis and interpretative phenomenological analysis / Ann Griffin and Vanessa May -- Part Four. Writing, Presenting, Reflecting : 30. Writing a research report / Carol Rivas -- 31. Giving oral presentations / David Silverman -- 32. Research quality / Clive Seale.

"From starting out to generating, analysing, and presenting real-world data, this book covers social research and research methodology foundations and sits on the pulse of topics like digital social research, social surveys, and big data. It gives readers the tools to: design the right research question; access, understand, and use existing data; write up projects and assignments effectively; [and] be confident in the A to Z of the research process. Packed with international examples and supported by videos, datasets, templates, and additional exercises, this book is the perfect hand-holder for any social science student starting a methods course or project"--Back cover.