Destination marketing : an international perspective / edited by Metin Kozak and Nazmi Kozak.

Includes bibliographical references and index.

Introduction / Metin Kozak and Nazmi Kozak -- Part I. Destination image. A study of the role of country image in destination image / Yin Teng Chew and Siti Aqilah Binte Jahari ; Lake-destination image attributes : a neural network content analysis / Ana Isabel Rodrigues, Antónia Correia and Metin Kozak ; Literature creation of the tourist imaginary / Yang Zhang and Yi-Wei Xiao ; Travel writings and destination image / Sabrina Meneghello and Federica Montaguti ; Affective component of the destination image : a computerised analysis / Estela Marine-Roig and Salvador Anton Clavé -- Part II. Destination branding. Shaping collaboration in tourism : thuggery in a destination branding process / Carlos Larreategui Nardi, Giuseppe Marzano and Gonzalo Mendieta ; Revealing internal stakeholders' perceptions of developing 'Brand Alexandria' / Sally Khalil and Osama Ibrahim ; Rebranding components towards developing a tourism destination / Nurliana Jafar ; Analysing destination readiness for branding : a case study of Croatia / Meda Telišman-Košuta and Neven Ivandić -- Part III. Supporting elements of destinations. Exploring film-induced tourism : implications for on-site heritage interpretation / Justyna Bąkiewicz, Anna Leask, Paul Barron and Tijana Rakic̨ ; Ançã stone in the building of a tourist destination / Rita Gomes and Vivina Carreira ; Identifying research gaps in medical tourism / Yin Teng Chew and Alan Darmasaputra Koeshendro ; Destination experience for Middle East tourists / Gürel Çetin, Batikan Yasankul and Füsun Instanbullu Dinçer -- Part IV. Models of destination marketing and competiveness. A study on the flow experience relationship model of gaming activity / Tang-Chung Kan, Joyce Hsiu-Yu Chen and Chelsea Su ; A review of life cycle models by Plog and Butler from a marketing perspective / Grace K.S. Ho and Bob McKercher ; A new tourism map for Dubai's top source market / Naeema Alhosani ; Innovative system indicators for Islamic tourism using C-PEST factors / Nor'ain Othman and Salamiah A. Jamal ; Competitiveness of tourist destinations and Brazilian strategy / Rosana Mazaro and Carlos Alberto Freire Medeiros.